Q: Another newsletter about China? Really?
A: Yes! Of course, there are already many excellent newsletters about China and we will regularly recommend those we like in the coming issues. But the existing newsletters very often focus either on politics or eCommerce and usually you have to be pretty much familiar with the major players in China to make use of the content. That is where ChinaBriefs will be different!
Our focus will be much broader: we will bring you everything you need to know about all the developments (cases, trends, players, brands, numbers) in China somehow related to tech, digital & innovation - a broad topic, which we call DigitalChina! But we also want to help you understand the country & the people, because we think the former is not of much help without the latter.
At the same time we aim to provide you with insights, which you should be able to use in your day to day life - even if you have nothing to do with China at all.